The annual report compiled by JWT Worldwide, looking forward to the key consumer trends of 2011. Highlights are CAPTCHA advertising, the move away from traditional cash registers, Facebook commerce, Transmedia Producers and Social Browsers going mainstream. It is interesting to see the 'Objectifying Objects' being identified as a key consumer trend once again; will this finally be the year for the digital backlash? And will the smartphone really render traditional point and click cameras obselete?
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