The Last of The Neon Circus

Piccadily Circus

The infamous neon lights of Piccadily Circus have become available after Sanyo's 33-year tenure. The site generates £10m rental income for the owner, Land Securities. The neon lights are being replaced with a brand new digital video screen. It is a fantastic media site providing space for brands to become part of the fabric of London, not merely just another shiny digital outdoor site. Apparently there are several big brands looking to occupy the space, hopefully it will be someone who can make good use of such a unique media space.