Toyota Auris Hybrid Projection Mapping
Projection mapping is a great way of taking something ordinary and transforming it into something extraordinary. This creative implementation shows how a seemingly ordinary looking car can be transformed into something people talk about and share. The way the car interacts with its environment is a nice touch. Shoreditch, with it's young, social and tech-savvy demographic, means the audience will share this experience with their friends; be it through traditional word-of-mouth or through videos and photos online. Overall it is a great way of utilizing the viral potential of projection.
No comments:
Post a Comment