After a little time spent in London last week I came up with this (very cheesy) idea for an i Pad advert. It is based on the smart cover poster ad that seems to line all tube stations. This is what happens when I have too much time on my hands.
Whatever peoples motives for rioting in London and other major cities across the UK, seemingly the quest for HD TV's and a new pair of Nike Air Max 95s, the violence is a fucking disgrace. On the flipside of all the negativity and political incompetence being highlighted in the mainstream media there have been some great examples of community spirit in the affected areas. Here are some great examples of what I found just by quickly scanning my Twitter feed:
Here are some good links for more stuff on the riots:
This is a brand I created for a fictional 'blue ocean company' called HyClean Kitchens. The brief was to come up with an idea that would totally transform the market by creating a product with no direct competitors. The team's idea was to offer a self-cleaning kitchen, one that with the touch of a button would completely clean the entire kitchen, removing the need for any old-fashioned elbow grease and backed up by a lifetime guarantee. The tagline we created to highlight the product features was 'Proficient service combines with efficient technology giving you an immaculate kitchen and peace of mind that lasts a lifetime.' Below are three press ads I created. A mood film and customer testimonial film was also created and these were shown during my final presentation.
I made a few pads of Like Post-It notes during summer last year, thought it would be great if you could have a real life Facebook 'Like' button. Turns out they make for a brilliant conversation starter on a night out:
This short film examines the future of ownership and the growth of Non-Commitment Culture, identified by JWT as one of the key trends for 2011. It looks at how personal mobility will feature in the city of the future. With ownership becoming something few of us can afford, BMW and Daimler have been quick to react to the need of getting people into cars, without the need for personal ownership.
The infamous neon lights of Piccadily Circus have become available after Sanyo's 33-year tenure. The site generates £10m rental income for the owner, Land Securities. The neon lights are being replaced with a brand new digital video screen. It is a fantasticmedia site providing space for brands to become part of the fabric of London, not merely just another shiny digital outdoor site. Apparently there are several big brands looking to occupy the space, hopefully it will be someone who can make good use of such a unique media space.
Nothing to do with Kirsty or Phil, it's the growing trend of location based social media.
With big brands and their agencies cashing in on the wave of location based marketing becoming available in the UK, it seems their presence on the local high street will have an even bigger impact on independent businesses; more so than their brand name does already.
Independent businesses are at a disadvantage without the services of a big agency. If only there was an independent locally based service that could unlock the benefits of location based marketing for small independent businesses. In this increasingly global, networked marketplace such a service could really help establish the independent businesses' original location based advantage.
After all; Starbuck's offer will be identical in every one of the major cities in which it operates, is is the local small shop that actually knows what the people want. It has the opportunity to really capitalize on it's potential to tailor bespoke offer's to its local market.
There has been a lot of talk this week about the potential death of Facebook and Twitter on wallblog; speculation that Twitter's rumored sale could be its demise, or that Facebook's $50billion valuation is the beginning of the end. People have speculated that these social networks are just temporary, just like any other social event, say a nightclub or party, they will come and go with trends. This may be true, but I hope Facebook and Twitter's heavy integration into the fabric of everyday society will mean they are less susceptible to the fads subject to nightclubs and parties.
The social networks' strong, independent CEO's have been wary of tying the networks down to a specific purpose. Instead their purpose and direction is defined by their users, allowing them to adapt and evolve along with social trends. Their "ultimately temporary" status is not a weakness, instead it is key to Facebook and Twitter's continued survival and prosperity. Let's just hope that Mark Zuckerburg isn't brokering any type of corporate takeover by AOL anytime soon.
This new collaboration between will.i.am and Intel is really interesting. Intel seem really excited to have will.i.am on board as the Director of Creative Innovation, while he seems a little dumbfounded and nervous while giving his speech. Is this celebrity endorsement taken to the next level, with job titles involved; or is this a genuine collaboration producing something innovative and exciting, only time will tell. I wonder if he will get an office at Intel HQ?
Pretty good/average song but the video is brilliant. The amount of man hours that must have gone into making it. My personal favorite is stop animation using minimizing windows to separate the frames. Check out the Music Video Of the Day link on the right.