HyClean Kitchen

Final Year University Assignment

This is a brand I created for a fictional 'blue ocean company' called HyClean Kitchens. The brief was to come up with an idea that would totally transform the market by creating a product with no direct competitors. The team's idea was to offer a self-cleaning kitchen, one that with the touch of a button would completely clean the entire kitchen, removing the need for any old-fashioned elbow grease and backed up by a lifetime guarantee. The tagline we created to highlight the product features was 'Proficient service combines with efficient technology giving you an immaculate kitchen and peace of mind that lasts a lifetime.' Below are three press ads I created. A mood film and customer testimonial film was also created and these were shown during my final presentation.