Celebrity Endorsement with Job Titles
This new collaboration between will.i.am and Intel is really interesting. Intel seem really excited to have will.i.am on board as the Director of Creative Innovation, while he seems a little dumbfounded and nervous while giving his speech. Is this celebrity endorsement taken to the next level, with job titles involved; or is this a genuine collaboration producing something innovative and exciting, only time will tell. I wonder if he will get an office at Intel HQ?
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