Case Studies
Pink Ponies & The Sistine Chapel
It all started with Pink Ponies, john st.'s case study of Chelsea Bedano's birthday party. Showcasing the complexities of running an integrated campaign in the 'cluttered birthday market'. Then AICP produced a case study on The Sistine Chapel, showing how all art is advertising.
More Than Freeman
Another Brilliant Insurance TV Campaign
Since Aleksandr first graced our screens, insurance companies have been trying to emulate the comparison site's campaign success. Aviva's post-rebrand TV adverts featuring Paul Whitehouse were amusing and highlighted the many services offered, however they lacked the online support MoreThan's TV adverts are getting. The TV adverts, coupled with their YouTube, Facebook and Twitter support, are hilarious. I think MoreThan Freeman could well be the next Aleksandr.
Innocent
The Super-Hero Smoothie
Innocent are a business that I admire, I love the way the company has been set up and I think they have one of the best brands in the FMCG market today. Their recent smoothie advertising wasn't quite up to scratch, getting a bit tiresome with the voice-over rabbits and cheesy press executions. The first work from the newly appointed RKCR/Y&R sees the brand return with a much more fitting television campaign. It also re-positions the products in-line with the consumer trend for using smoothies and other fruit drinks to eliminate hunger.
Ralph Lauren 4D
The Fourth Dimension
To celebrate 10 years of Ralph Lauren online a special show was held in London and New York. The show used projection mapping to create a 3D fashion show which was projected onto the two flagship stores, the audience did not require any special glasses to see the 3D effects. Visually this is stunning, unfortunately I did not attend either event but it would have been interesting to see just how 3D, the 3D without glasses was. The projections fitted the brands image perfectly showing how stylishly projection mapping can be used and how far it has come from the days of Gail Porter on the Houses of Parliament.
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Old Spice
The Man Your Man Could Smell Like
A great video in it's own right, excellently written and produced for their key demographic. Historically advertising specifically targeted at women actively discourages men from engaging, this advert however still seems to manage a good level of penetration with the male audience. Producing bespoke responses to Twitter questions creates a truly memorable string of viral videos.
Tip-Ex Interactive
User Determined Video Content
A great interactive video from tip-ex, where the user gets to change the outcome of the video determined on what they type into the video title. The way the character in the video reaches out and grabs the tip-ex roller from the banner ad placed next to the video is brilliant. It is just a shame the video content itself couldn't link to the product better. How does shooting a bear link well to stationary? The method of interaction is popular and rightly so because of how effective it is, a good example can be seen on a recent Alfa Romeo campaign.
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