Sunday 27 February 2011

Post Ownership Society

BMW Documentaries




This short film examines the future of ownership and the growth of Non-Commitment Culture, identified by JWT as one of the key trends for 2011. It looks at how personal mobility will feature in the city of the future. With ownership becoming something few of us can afford, BMW and Daimler have been quick to react to the need of getting people into cars, without the need for personal ownership.

No comments:

Post a Comment